About Us


What You Will Find:

Penny Mustard carries Master Bedroom Furniture, Youth Bedroom Furniture, Dining Room Furniture, Living Room Furniture, Entertainment Centers and other case goods that are 100% handcrafted in the United States of America. All furniture has been built to sustain the test of time. There is a deep pride that can be taken in owning a piece of heirloom quality furniture from Penny Mustard. We have found the finest craftsman in the world right here in the heart of the Midwest. Each piece is custom built for you in your choice of lumber, finish options, and multiple hardware offerings. Our builder will know your name before the piece of furniture leaves their modest shop. We offer sofas, sectionals, recliners, beds, desks, dressers, chests, nightstands, armoires, mirrors, lingerie chests, bureau chests, bunkbeds, cribs, baby furniture, futons, futon covers, tables and chairs, curio cabinets, quilt racks, entertainment centers, mattresses and box springs in Twin, Full, Queen and King and so much more. To accent all of the furniture, we offer accessories such as, comforter sets, duvet sets, lamps, floor lamps, pictures, sconces, clocks, rugs, mirrors and a large selection of additional accessories.



What You Will Not Find:

You will not find cookie cutter import furniture. You will not find middle man mark-ups like factory sales representatives, showrooms at the large furniture markets, or traditional freight costs associated with importing furniture from extreme distances. All of those factors cut out, helps aid Penny Mustard in keeping our prices at bottom line pricing and delivering the highest quality and value available.


Environmental Thoughtfulness:

Consider the fact that for every tree taken by a forestry company that works with Penny Mustard, two new trees replace the one tree harvested. All of our lumber comes from forests that are selectively harvested not stripped to become farmland or commercial development. It is important to maintain the timber resources in this country, and we are definitely committed to that. Penny Mustard has taken it on as our responsibility to offer you a better option in buying furniture. We believe through renewable resources, tight cost controls and extreme attention to detail we can offer you handcrafted heirloom furniture for a very fair price. It is our intention that your new furniture will be a part of your family for generations to enjoy as it ages gracefully.



The selection of lumbers offered include Cherry, Oak, Maple, Hickory, Walnut, Quarter-Sawn White Oak, Birdseye Maple, Rustic Maple, Pine, & Poplar. These are all lumbers harvested in the United States (mostly the Midwest) through lumber companies that maintain quality forestry management.


Quality Finish:

We offer stained lumber, painted lumber, painted lumber with a rubbed finish, and unfinished furniture. The furniture is built with quality and then finished with extreme attention to detail. The finishing process has many steps starting with proper sanding and preparation to the final finishing with a high quality finish appropriate for stain or paint that lies under the finish. Several collections are hand-signed and dated by the builder for true heirloom value.


Penny Mustard features a large selection of quality living room, bedroom, dining room, home office, and entertainment furniture as well as mattresses, home decor and accessories. Penny Mustard has a store location in Greendale, WI. Penny Mustard serves the surrounding areas of Greendale, WI. If you're looking for the perfect furniture to suit your needs as well as your lifestyle, stop by Penny Mustard in Greendale, WI today!