Shop Penny Mustard

Our Story

Penny Mustard is a locally owned full-line furniture store that combines the finest craftsman from the Midwest with upscale transitional casegoods and upholstery. Each piece is custom built for you in your choice of lumber, finish, fabric/leather offerings and multiple hardware offerings. Our builder will know your name before the piece of furniture leaves their modest shop. There is a deep pride that can be taken in owning a piece of heirloom quality furniture from Penny Mustard. 


The owners, Arvid and Ben Huth are the middle sons of a Midwest Farm Family. They received their roots from picking Mustard Plants for a penny each (provided they got the roots) from their father's farm fields. Days on the farm were long but rewarding. Arvid grew up and left for college where he one day dreamed of owning his own business. Ben reluctantly joined him in pursuing that dream. In July of 1993, they hoisted their first "open for business" sign with an unparalleled dedication to quality furniture, customer satisfaction, and some very long hours ahead. Today, Arvid and Ben still have an unparalleled dedication to quality furniture and customer satisfaction, and Penny Mustard continues to grow one satisfied customer at a time. 


Penny Mustard features a large selection of quality living room, bedroom, dining room, home office, and entertainment furniture as well as mattresses, home decor and accessories. Penny Mustard has a store location in Greendale, WI. Penny Mustard serves the surrounding areas of Greendale, WI. If you're looking for the perfect furniture to suit your needs as well as your lifestyle, stop by Penny Mustard in Greendale, WI today!